“A Linguist in the World of Digital Marketing”
Please join us for the second MLC Speaker Series event of the semester!
**Note that this event is scheduled for Thursday evening in ICC**
Date, time, location: Thursday, February 19th, 5:30-7pm, ICC 450
Aviad Eilam, Social Media Marketing Specialist at Rosetta Stone
A Linguist in the World of Digital Marketing
Though social media is no longer a new phenomenon, it continues to change and evolve at an extremely rapid pace. Over the past few years, many social media channels have transformed into digital marketing platforms, where a wide range of businesses and organizations can now advertise their products and services. Thus, running a social media channel nowadays involves not only creating and curating content of interest to your followers, but also managing paid advertising on the channel. This includes everything from selecting images for ads and coming up with ad copy to analyzing results and optimizing accordingly. In this talk I describe how someone with a linguistics background such as myself got into social media and why I think it is an appropriate field for people with this background, and I suggest ways in which I believe linguists can make themselves more relevant for social media and digital marketing jobs.
Aviad Eilam is a social media marketing specialist at Rosetta Stone. In this capacity he manages all organic content and paid advertising on multiple social media channels, including Facebook and Twitter, and is responsible for a multimillion dollar budget to drive revenue, email signups, and mobile app installs. A linguist by training with an expertise in Semitic languages, he graduated with a PhD from the University of Pennsylvania in 2011 and has since written and spoken widely on alternative careers for academics.
About the MLC Speaker Series:
Speakers in the MLC series are linguists and practitioners in a broad range of industries, from academic research to market research and user experience design. The MLC events are focused on highlighting how practitioners apply linguistic training in their chosen fields, as well as on practical career development topics tailored to linguists.